Co-Founder & Partner

Nada is the Co-Founder and Partner of FIKRA Consultants in Canada. She leads the Marketing practice.

Nada brings over 25 years of experience across the MENA business landscape, burnishing a strong reputation in driving brand recognition, placemaking, innovation, customer experience and driving market share and revenue generation through marketing strategies, partnerships and data analytics. Drawing upon her experience in sales and marketing in the MENA region, Nada has developed considerable multinational expertise in the region’s growing retail & luxury sector as well as luxury hospitality.

Nada is currently the Director of Marketing and Communications for Digital Opportunity Trust (DOT), an international not-for-profit organization, supporting the network in delivering on the vision where all underserved and disadvantaged young women and men realize their potential in an inclusive digital economy. Prior to DOT, Nada served as Marketing Director for shopping malls at Majid Al Futtaim, the largest developer and operator of shopping malls and retail destinations in the MENA region. She delivered various innovations (including world’s first experiences and solutions), exclusive partnerships, marketing campaigns and unique customer experiences that garnered regional and international awards and received a special recognition from the Dubai Tourism and Commerce Marketing in 2017 for her distinguished contribution to the Retail Calendar for the Emirate of Dubai in the UAE.

Nada currently sits on the board of Archery Canada, as VP Marketing, and has served as a member of the Board of Directors for the Middle East Council of Shopping Centers & Retailers. She is a Regional Marketing judge with the Middle East Council of Shopping Centers and Global Marketing judge with the International Council of Shopping Centers and served as a member of the World Economic Forum Global Future Council on Media, Entertainment and Culture.