Our Model

What We Do

FIKRA, THAT'S AN IDEA!

FIKRA is a boutique consultancy firm that partners with business leaders to deliver marketing and sales transformation solutions through IDEAS that work.

 

FIKRA IDEAS are generated by a thorough discovery phase, tailored to our specific client needs, and turned into purpose-driven strategies, innovations, and practical plans that drive positive business impact.

 

With deep knowledge and expertise, we partner with clients in various industries including Consumer Products, Shopping Malls, and Retail Destinations, Consumer Retail as well as the Government Public Sector.

WHAT WE BELIEVE
  • Our values are deeply-rooted in the foundation of every client engagement
  • Integrity at everything we do
  • Trust as the baseline of partnership
  • Passion that fuels our creativity and innovation
  • Excellence to achieve sustainable results
How we do it

Our size, scope and knowledge allow us to provide unparalleled customized service to our clients. We utilize well-established processes, with certified and award-winning frameworks, to deliver IDEAS that work, IDEAS that are turned into successful strategies, practical plans and tailored solutions that accelerate brand and business performance.