FIKRA is a boutique consultancy firm that partners with business leaders to deliver marketing and sales transformation solutions through IDEAS that work.
FIKRA IDEAS are generated by a thorough discovery phase, tailored to our specific client needs, and turned into purpose-driven strategies, innovations, and practical plans that drive positive business impact.
With deep knowledge and expertise, we partner with clients in various industries including Consumer Products, Shopping Malls, and Retail Destinations, Consumer Retail as well as the Government Public Sector.
Our size, scope and knowledge allow us to provide unparalleled customized service to our clients. We utilize well-established processes, with certified and award-winning frameworks, to deliver IDEAS that work, IDEAS that are turned into successful strategies, practical plans and tailored solutions that accelerate brand and business performance.
With over 45 years of combined experience, our team is passionate about IDEAS that work and driven by excellence in delivery.
We work as an extension of the Client’s team, adopt a customer-focused approach in exploring business opportunities and identifying challenges to turn-around successful results.
We have deep industry knowledge and expertise, have developed global cultural competencies and are ready to lead on projects across multiple continents.